Renowned music sensation Taylor Swift has showcased her formidable presence not only during her performances but also in other endeavors. This talented artist appears to possess a unique ability to influence people through her words, even beyond her musical endeavors. Recently, she served as an inspiration to a multitude of young individuals, motivating them to engage in the voter registration process.
On the 19th of September, Swift utilized an Instagram Story, a temporary feature on the platform that lasts for a mere 24 hours, to extend her gratitude to her fanbase. She inquired whether they had completed their voter registrations and delivered a poignant reminder to her predominantly millennial and Gen Z audience: the potency of their voices. The artist, who transitioned from country to pop, further urged everyone who came across her message to wield this influence by participating in this year’s elections.
Swift’s vocal prowess has served as a wellspring of inspiration since her youth. At the tender age of 11, she showcased her talent by taking on the vocally demanding “Star-Spangled Banner” during the opening of a Philadelphia 76ers game. Her family’s decision to relocate to Nashville when she was 14 was driven by her innate aptitude for country music, culminating in her achieving the remarkable feat of becoming the youngest individual ever to ink a deal with Sony/ATV.
Swift’s engagement in political discourse commenced in 2018 when she departed from her previously maintained public silence to address the congressional elections on Instagram. She expressed that she was compelled to set aside her reservations and raise her voice against the Republican Senate candidate from Tennessee, Marsha Blackburn. This decision was motivated by several policy disparities. Although Swift’s public disapproval of the politician couldn’t prevent her from winning the seat in the predominantly conservative state of Tennessee, it’s possible that her influence has since expanded.
Swift utilized her Instagram Story to guide her followers to Visit Vote.org, a comprehensive resource providing registration and election details for citizens across all 50 states in the United States. Despite her strong alignment with left-leaning politics, a viewpoint shared by approximately 55% of her fanbase, she advocated for everyone’s participation in the electoral process. Notably, around 23% of Swift’s fans identify as Republicans, while another 23% consider themselves independent voters.
As per CBS News, Swift’s message yielded a notable increase of approximately 35,000 newly registered voters on Vote.org. This surge included a remarkable 115% rise in registrations among 18-year-olds compared to the same period in the previous year.